Grid Series

Artist Development Program

Instalment #4 of GRID 2019, takes us out west to work with the amazing artists of Outer Perth. As a city known to punch well above its weight, we can’t wait to give 4 emerging artists from the outer suburbs a huge boost with your music career, linking you up with an amazing team of established artists, music industry mentors, producers and a video team to document your time in the program.


  • one-on-one mentoring from two of Perth’s most innovative managers, Hayley Ayres of 360 Artist Logistics (Melody Pool, Your Girl Pho) and Matt Johnson (Downsyde, Denise Le Menace)

  • song development session with Jamilla and Beni Bjah (Downsyde)

  • Full track production by Anna Laverty and Ariel Blum

  • Video content to promote your new release

  • A single launch party to coincide with the release of your new track


APPLICATIONS HAVE CLOSED

See below for who is involved in GRID Outer Perth

Artists

Tina Muzondo is a Zimbabwean born songstress with big dreams and butter smooth vocals to match. Having been raised in a gospel-centric household with the voices of timeless crooners like Cece Winans, Shirley Ceasar and the groundbreaking sound of artists such as Kirk Franklin and Mary Mary; she was conditioned to sing from the depths of her soul. Tina’s more recent musical influences are a product of her deep connection to the UK, where she was raised before migrating to Australia. The moving melodies of Corinne Bailey Rae, Lianne La Havas, and the chart-topping anthems of Adele and Sam Smith have all bled into her music library, resulting in the development of a broad vocal and stylistic range.  Having recently released an EP with her sister Tatenda under the artist name “Lady Amaziah”, Tina has begun her foray into a solo music career, with a single entitled “Change your mind” under her belt to date. While her music career is still in development, there is no doubt that the young miss Muzondo has every intention to be considered a true soul-songstress in the making.

Tina Muzondo is a Zimbabwean born songstress with big dreams and butter smooth vocals to match. Having been raised in a gospel-centric household with the voices of timeless crooners like Cece Winans, Shirley Ceasar and the groundbreaking sound of artists such as Kirk Franklin and Mary Mary; she was conditioned to sing from the depths of her soul. Tina’s more recent musical influences are a product of her deep connection to the UK, where she was raised before migrating to Australia. The moving melodies of Corinne Bailey Rae, Lianne La Havas, and the chart-topping anthems of Adele and Sam Smith have all bled into her music library, resulting in the development of a broad vocal and stylistic range.

Having recently released an EP with her sister Tatenda under the artist name “Lady Amaziah”, Tina has begun her foray into a solo music career, with a single entitled “Change your mind” under her belt to date. While her music career is still in development, there is no doubt that the young miss Muzondo has every intention to be considered a true soul-songstress in the making.

Flewent is a Koreng Noongar rapper from the south of Western Australia. He makes music to empower his people and to deliver the message of his culture through his chosen art. Flewnt also facilitates song-writing workshops in high schools and works closely with  Dumbartung Aboriginal Corporation . Last month, Flewnt picked up two awards at the WAM Song of the year awards, having won both the Hip Hop/Urban category and the Outstanding Indigenous award for his song Kya Kyana.

Flewent is a Koreng Noongar rapper from the south of Western Australia. He makes music to empower his people and to deliver the message of his culture through his chosen art. Flewnt also facilitates song-writing workshops in high schools and works closely with Dumbartung Aboriginal Corporation. Last month, Flewnt picked up two awards at the WAM Song of the year awards, having won both the Hip Hop/Urban category and the Outstanding Indigenous award for his song Kya Kyana.

Bellamore's musical career began in 2010 with her first single “Letter to Mama”, an inspiring song dedicated to her mother Trinite. Since 2010 Bellamore has recorded and released over 20 songs, her music is a real-life portrait of the journey of a young person in the modern world. It captures the struggles and the beauty of her life and what she is going through. It is a raw glimpse into her soul. For Bellamore, music is a release and freedom. Creating music inspires her, and she hopes to perform to inspire others. Bellamore’s music touches on topics so relevant to the youth of today; resilience, emotional struggles, staying positive amongst negativity, family problems, facing your fears and many more. She brings everything she faces to life through her music in the hope that others may draw strength from the knowledge that they are not alone.

Bellamore's musical career began in 2010 with her first single “Letter to Mama”, an inspiring song dedicated to her mother Trinite. Since 2010 Bellamore has recorded and released over 20 songs, her music is a real-life portrait of the journey of a young person in the modern world. It captures the struggles and the beauty of her life and what she is going through. It is a raw glimpse into her soul. For Bellamore, music is a release and freedom. Creating music inspires her, and she hopes to perform to inspire others. Bellamore’s music touches on topics so relevant to the youth of today; resilience, emotional struggles, staying positive amongst negativity, family problems, facing your fears and many more. She brings everything she faces to life through her music in the hope that others may draw strength from the knowledge that they are not alone.

A young man who let’s his music do the talking, Betr In Black had this to say about his music to date:  "“I am a musical artist based in Perth who goes by the stage name, Betr in Black. I’ve always had a passion for music. I would hum melodies and bang on tables everywhere, especially at school. My teachers and parents hated all the “noise” I was making back then, and I didn’t know how to channel my musical ideas into real music. But over the years I’ve learned how to produce my own music and have begun to rap over them, telling stories through my music hoping people can relate to them.”

A young man who let’s his music do the talking, Betr In Black had this to say about his music to date:

"“I am a musical artist based in Perth who goes by the stage name, Betr in Black. I’ve always had a passion for music. I would hum melodies and bang on tables everywhere, especially at school. My teachers and parents hated all the “noise” I was making back then, and I didn’t know how to channel my musical ideas into real music. But over the years I’ve learned how to produce my own music and have begun to rap over them, telling stories through my music hoping people can relate to them.”

SonG Development

Jamilla combines haunting soul vocals, self-produced R&B beats and chill-wave synths to create a beautiful and seamless brand of nu-soul music. With an intense and captivating stage presence and emotive and politically charged lyrics, Jamilla expresses her appreciation for human vulnerability and invites you to experience hers.  Her debut, self-produced single “Beautiful” was launched in April of 2018 to a sold out show and left audiences in awe of this new, artistically independent producer and performer. Following her stellar debut release, Jamilla released her sophomore single “King” in sprint of 2018 which was joined by her debut National Australian Tour where she captivated new audiences around the country. During the same debut year, Jamilla also racked up an impressive 4 nominations for the 2018 WAM Awards. In 2019 Jamilla returns after a three month writing hiatus where she spent time collaborating with producers including Tobacco Rat, Ukiyo, JCAL and others to work on developing her sound and production skillset. But don’t be misled, Jamilla’s new music is still her own from top to tail. On April 17 th Jamilla launches her hard-hitting, impassioned and charged single “Bloom” which will be accompanied by an 18 date tour around the country featuring shows alongside Tijuana Cartel as well as her own headline shows.

Jamilla combines haunting soul vocals, self-produced R&B beats and chill-wave synths to create a beautiful and seamless brand of nu-soul music. With an intense and captivating stage presence and emotive and politically charged lyrics, Jamilla expresses her appreciation for human vulnerability and invites you to experience hers.

Her debut, self-produced single “Beautiful” was launched in April of 2018 to a sold out show and left audiences in awe of this new, artistically independent producer and performer. Following her stellar debut release, Jamilla released her sophomore single “King” in sprint of 2018 which was joined by her debut National Australian Tour where she captivated new audiences around the country. During the same debut year, Jamilla also racked up an impressive 4 nominations for the 2018 WAM Awards. In 2019 Jamilla returns after a three month writing hiatus where she spent time collaborating with producers including Tobacco Rat, Ukiyo, JCAL and others to work on developing her sound and production skillset. But don’t be misled, Jamilla’s new music is still her own from top to tail. On April 17 th Jamilla launches her hard-hitting, impassioned and charged single “Bloom” which will be accompanied by an 18 date tour around the country featuring shows alongside Tijuana Cartel as well as her own headline shows.

Beni Bjah is like an unstoppable tidal wave when it comes to live hip-hop, this incredibly skilled artist first started recording music in 2003, driven by the raw but real styles of 2Pac, and helped form the Perth Hip Hop outfit ‘Life Kwest’ working with producer ‘Dazastah’ (SBX), the group released the Perth Hip Hop classic track ‘How Ya Like Me Now, which would serve as Beni’s official music debut  With a substantial history of live performance and experience, Beni has opened the stage for acts such as Grand Master Flash, RZA, Method Man & Red Man, Beat Nuts, ONYX, The Outlaws, Tyga, AKALA, Cypress Hill, Slaughterhouse and Naughty By Nature just to name a few.  Born out of the life-long frustrations of systemic racism encountered not only in Perth but across the country, Beni took his love of hip-hop, and passion for his people to pen the lyrical wake-up call Australia needed with his debut single ‘Survivor’, which created history making Beni the first-ever Indigenous artist to win the ‘West Australian Music Song of the Year' Grand Prize.  In 2018 Beni joined HipHop pioneers Downsyde, performing with the band at the 2018 State Of The Art Festival and the Perth International Arts Festival in 2018 and 2019 with AB Original and The Jungle Brothers respectively. Downsyde released their first single featuring Beni “Odds”, in April of this year.  BENI BJAH: THE GOOD FIGHT - Beni Hasler, otherwise know as Beni Bjah, made history when he was the first Indigenous person to win the West Australian Music Song of the Year and documentary follows this baker turn hip hop artist as he tries to balance life as a father and as an emerging musician.

Beni Bjah is like an unstoppable tidal wave when it comes to live hip-hop, this incredibly skilled artist first started recording music in 2003, driven by the raw but real styles of 2Pac, and helped form the Perth Hip Hop outfit ‘Life Kwest’ working with producer ‘Dazastah’ (SBX), the group released the Perth Hip Hop classic track ‘How Ya Like Me Now, which would serve as Beni’s official music debut

With a substantial history of live performance and experience, Beni has opened the stage for acts such as Grand Master Flash, RZA, Method Man & Red Man, Beat Nuts, ONYX, The Outlaws, Tyga, AKALA, Cypress Hill, Slaughterhouse and Naughty By Nature just to name a few.

Born out of the life-long frustrations of systemic racism encountered not only in Perth but across the country, Beni took his love of hip-hop, and passion for his people to pen the lyrical wake-up call Australia needed with his debut single ‘Survivor’, which created history making Beni the first-ever Indigenous artist to win the ‘West Australian Music Song of the Year' Grand Prize.

In 2018 Beni joined HipHop pioneers Downsyde, performing with the band at the 2018 State Of The Art Festival and the Perth International Arts Festival in 2018 and 2019 with AB Original and The Jungle Brothers respectively. Downsyde released their first single featuring Beni “Odds”, in April of this year.

BENI BJAH: THE GOOD FIGHT - Beni Hasler, otherwise know as Beni Bjah, made history when he was the first Indigenous person to win the West Australian Music Song of the Year and documentary follows this baker turn hip hop artist as he tries to balance life as a father and as an emerging musician.


Mentors

Hayley began her career in artist management with a few harmless show booking to help out some friends in bands. Hayley loved the behind the scenes work and the thrill of cultivating successful, bustling music events. Within months of her activity as a budding local promoter, she was offered a job as a venue booker for prominent WA venue booking agency Cool Perth Nights. After 7 years working with CPN booking iconic West Australian venues including Rosemount Hotel and Mojo’s Bar; Hayley established 360 Artist Logistics with co-owner Leon Kneebone.  360 Artist Logistics currently has an artist management roster which represents Melody Pool, Demon Days, Your Girl Pho, Jacob Diamond and Jamilla; and a booking roster which represents The Floors and Timothy Nelson. Hayley works alongside these artists to establish long term and sustainable career paths and create valuable connections within the industry. As it stands, artists on the roster have achieved signings with agencies The Harbour Agency, New World Artists and PS Music Group; and labels Beat Records and Liberation.  In 2019 Hayley’s focus is to continue to learn and develop. Hayley has thus far worked hard to formulate her understanding of the Australian market but is the first to admit there’s always more to learn and more work to be done in order to deliver the best results for her artists. In April of 2019, Hayley attended the prestigious Seed Fund Management workshop to further her learning alongside Australia’s best and brightest upcoming managers. From here she went on with 2 acts to Canadian Music Week where she spent the week learning more about export possibilities in North America.

Hayley began her career in artist management with a few harmless show booking to help out some friends in bands. Hayley loved the behind the scenes work and the thrill of cultivating successful, bustling music events. Within months of her activity as a budding local promoter, she was offered a job as a venue booker for prominent WA venue booking agency Cool Perth Nights. After 7 years working with CPN booking iconic West Australian venues including Rosemount Hotel and Mojo’s Bar; Hayley established 360 Artist Logistics with co-owner Leon Kneebone.

360 Artist Logistics currently has an artist management roster which represents Melody Pool, Demon Days, Your Girl Pho, Jacob Diamond and Jamilla; and a booking roster which represents The Floors and Timothy Nelson. Hayley works alongside these artists to establish long term and sustainable career paths and create valuable connections within the industry. As it stands, artists on the roster have achieved signings with agencies The Harbour Agency, New World Artists and PS Music Group; and labels Beat Records and Liberation.

In 2019 Hayley’s focus is to continue to learn and develop. Hayley has thus far worked hard to formulate her understanding of the Australian market but is the first to admit there’s always more to learn and more work to be done in order to deliver the best results for her artists. In April of 2019, Hayley attended the prestigious Seed Fund Management workshop to further her learning alongside Australia’s best and brightest upcoming managers. From here she went on with 2 acts to Canadian Music Week where she spent the week learning more about export possibilities in North America.

While completing a Certificate III in music industry skills at Leederville TAFE in 2003 Matt Johnson began work experience booking Perth live music venue The Kitchen. From 2003-2007 he worked as a label manager and publicist for Qstik Records in Perth in addition to doing some casual work at MGM Distribution’s WA office. During that time Matt assisted Scott Adam in managing The Panda Band, aiding in publicity and the release of their debut EP and album.  In 2009 he started up a new record label/music business Walking Horse with business partner Gareth Andersen. At Walking Horse Matt acts as label manager, as well as artist manager for WAM nominated and winning acts The Love Junkies, Downsyde, BOAT SHOW and Dream Rimmy. Since 2008 he has lectured at North Metropolitan TAFE (formerly Central TAFE) in the Diploma Music Business Courses on a casual basis. In 2012 Matt was selected for the Australian Music Industry Network’s “Control” music management business course, completing it in 2013. In 2013 Matt was selected to take part in the “Release” program, the record label equivalent of “Control”. Matt has co-ordinated many national tours for the artists he represents, showcases at Big Sound (Brisbane), SXSW (USA), Music Matters (Singapore) and Canadian Music Week. He also organised and co- ordinated a US national tour for The Love Junkies as well as a workshop and performance in Hanoi.  Matt has been nominated a number of times for the WAM Music Management Award and in 2013 Walking Horse received the award for best WA Based Record Label.  Artists currently on Matt's roster are: BOAT SHOW (management) Denise le Menice (management) Downsyde (management) The Ghost Hotel (label) Leah Grant (management) The Love Junkies (management) Red Jezebel (label)

While completing a Certificate III in music industry skills at Leederville TAFE in 2003 Matt Johnson began work experience booking Perth live music venue The Kitchen. From 2003-2007 he worked as a label manager and publicist for Qstik Records in Perth in addition to doing some casual work at MGM Distribution’s WA office. During that time Matt assisted Scott Adam in managing The Panda Band, aiding in publicity and the release of their debut EP and album.

In 2009 he started up a new record label/music business Walking Horse with business partner Gareth Andersen. At Walking Horse Matt acts as label manager, as well as artist manager for WAM nominated and winning acts The Love Junkies, Downsyde, BOAT SHOW and Dream Rimmy. Since 2008 he has lectured at North Metropolitan TAFE (formerly Central TAFE) in the Diploma Music Business Courses on a casual basis. In 2012 Matt was selected for the Australian Music Industry Network’s “Control” music management business course, completing it in 2013. In 2013 Matt was selected to take part in the “Release” program, the record label equivalent of “Control”. Matt has co-ordinated many national tours for the artists he represents, showcases at Big Sound (Brisbane), SXSW (USA), Music Matters (Singapore) and Canadian Music Week. He also organised and co- ordinated a US national tour for The Love Junkies as well as a workshop and performance in Hanoi.

Matt has been nominated a number of times for the WAM Music Management Award and in 2013 Walking Horse received the award for best WA Based Record Label.

Artists currently on Matt's roster are: BOAT SHOW (management) Denise le Menice (management) Downsyde (management) The Ghost Hotel (label) Leah Grant (management) The Love Junkies (management) Red Jezebel (label)


PRODUCERS

Boasting credits on projects by Nick Cave and The Bad Seeds, Courtney Barnett and Paul Dempsey and Florence and The Machine, Producer, Mixer and Engineer Anna Laverty has established herself as one of Australia’s finest young talents.  Under the tutelage of Award winning producers Paul Epworth (Adele, Primal Scream, Foster The People) and Ben Hillier (Blur, U2, Elbow), Anna honed her production and engineering skills working on releases by Bloc Party, Florence and The Machine and seminal English New Wave band Depeche Mode, amongst others, at London’s famed Miloco Studios.  Anna brought the breadth of experience and technical expertise she developed in London back to Australia, where she has carved out her own niche. Since her return, Anna has been behind the desk, working with some of most beloved acts in Australia and abroad, including: The Peep Tempel, Something For Kate, Eagle and the Worm, Cut Copy, Meg Mac, Lady GaGa, New Gods and Jae Laffer.  Outside of the studio, Anna generously shares her passion for music and audio production by providing insight and expertise to aspiring engineers. Amongst others, Anna has spoken at Bigsound (QLD), Face The Music (VIC), Guinness Amplify (Malaysia) and InTune (NT), along with regularly delivering guest lectures at Universities and Colleges around the country & acting as a mentor with the Girls Rock program.

Boasting credits on projects by Nick Cave and The Bad Seeds, Courtney Barnett and Paul Dempsey and Florence and The Machine, Producer, Mixer and Engineer Anna Laverty has established herself as one of Australia’s finest young talents.

Under the tutelage of Award winning producers Paul Epworth (Adele, Primal Scream, Foster The People) and Ben Hillier (Blur, U2, Elbow), Anna honed her production and engineering skills working on releases by Bloc Party, Florence and The Machine and seminal English New Wave band Depeche Mode, amongst others, at London’s famed Miloco Studios.

Anna brought the breadth of experience and technical expertise she developed in London back to Australia, where she has carved out her own niche. Since her return, Anna has been behind the desk, working with some of most beloved acts in Australia and abroad, including: The Peep Tempel, Something For Kate, Eagle and the Worm, Cut Copy, Meg Mac, Lady GaGa, New Gods and Jae Laffer.

Outside of the studio, Anna generously shares her passion for music and audio production by providing insight and expertise to aspiring engineers. Amongst others, Anna has spoken at Bigsound (QLD), Face The Music (VIC), Guinness Amplify (Malaysia) and InTune (NT), along with regularly delivering guest lectures at Universities and Colleges around the country & acting as a mentor with the Girls Rock program.

Ariel Blum is a Melbourne-based producer, songwriter and multi-instrumentalist who has worked with artists including Sydney R’nB artist Lara Andallo, Perth artist Anna O, Melbourne artists Daniel Elia, Gordon Koang, Cash For Gold, Sahida Apsara andThe Fabric (fronted by Angie McMahon) and Florence and The Machine.  Ariel also composes for film and TV with his music having recently featured in campaigns for Samsung, Sukin and Corona.  As a songwriter and performer, Ariel is one part of trip-hop duo St.Ives alongside Anna O’Neil.  Making music and giving artists a platform to express is a driving force in Ariel’s waking life, with his non- waking life occupied mostly by dreams of perfectly crafted falafels and Essendon FC premierships.  Ariel is the founder of GRID Series and has dedicated the last 5 years giving artists from outer suburban regions around Austalia the same level of access to the music industry as musicians from the inner city.

Ariel Blum is a Melbourne-based producer, songwriter and multi-instrumentalist who has worked with artists including Sydney R’nB artist Lara Andallo, Perth artist Anna O, Melbourne artists Daniel Elia, Gordon Koang, Cash For Gold, Sahida Apsara andThe Fabric (fronted by Angie McMahon) and Florence and The Machine.

Ariel also composes for film and TV with his music having recently featured in campaigns for Samsung, Sukin and Corona.

As a songwriter and performer, Ariel is one part of trip-hop duo St.Ives alongside Anna O’Neil.

Making music and giving artists a platform to express is a driving force in Ariel’s waking life, with his non- waking life occupied mostly by dreams of perfectly crafted falafels and Essendon FC premierships.

Ariel is the founder of GRID Series and has dedicated the last 5 years giving artists from outer suburban regions around Austalia the same level of access to the music industry as musicians from the inner city.

GIG . BUILD . RECORD